Collect Feedback That Drives Action

Having long and tedious surveys is bad. Learn why it’s such an issue and what the consequences are.

Gaming customer satisfaction surveys to trick the customer into giving higher scores is really bad practice, yet sadly quite common. This post explains why it's so bad and what the consequences are.

Create a GDPR compliant survey with ease! Our guide simplifies customer satisfaction surveys while keeping them compliant and effective

There’s more than one kind of satisfaction survey. Sending the wrong type at the wrong time can lead to… dissatisfaction. We’ll help you get it right.

Getting the survey volume right can be tricky. You want transactional feedback, but you don't want to annoy customers in the process. Here we offer some top tips to get it right.

Let’s dig in to what we know about the reasons customers abandon surveys, and how you can prevent it happening.

Getting your survey timing right is really important, yet many companies get it wrong. This post looks at both good and bad practice.

Learn how to identify vulnerable customers using VoC surveys. Discover how to ethically manage AI, and improve Consumer Duty efforts.

Many tactics for increasing customer satisfaction survey response rates are irritating and best avoided. Learn customer-friendly ways to get more feedback.

If you know anything about market research, you’ll know carefully picking your scale is important. Here’s why the opposite is true when you collect customer feedback.

This is almost always a bad idea. Learn the businesses it does work for, and what you can do instead if you aren’t one of them.

Find out why a low response rate is great; a high response rate can be dreadful, and what response rate you can expect from your own surveys.

Expert advice on asking the right Voice of Customer survey questions. How to choose them, how to use them, and ready-made templates to use in any industry.